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About mb Inspired Rising Star Awards
Inspired from Mercedes-Benz, MTV is on a mission to identify and award the "rising to fame" youth of India. The youth who make Indians the world over proud with their achievements; the youth who make India shine all over the globe; the youth who constantly strive and work hard to meet their rising aspirations, who place India on par with countries of high stature. Today, owing to our youth we live in an India that is fearless, that believes in taking risks and isn't demotivated by failure.
Mercedez-Benz celebrates this attitude in the youth of today and encourages the new perspective on life that this modern way of thinking seeks to fuel. Distinguished personalities - today's youth icons - such as Farhan Akhtar, Chetan Bhagat, Irfan Pathan and Masaba Gupta are among the first entrants to this elite group of forward-thinking individuals.
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